I've summarized my most relevant professional experience into an abbreviated resume format. (click here for a down-loadable version of my complete professional and academic record).
Overall, I am an experienced and measurement-driven marketing professional with over 15 years of proven results across technology, pharmaceutical, financial services (both consumer and wholesale) and consumer markets (fast-paced, durables and healthcare-related). I bring a strong educational foundation that includes advanced marketing techniques, product management and consumer-focused research program development. Executive management has always considered me a self-motivated leader, strategic thinker and strong team player with excellent management, communication, and creative skills. I have a demonstrated track record of promotion and improvement with increasing responsibility and continuity across regional, national and global markets.
If you'd like, you can Skype me...
Biz360
August 2002 - 2006
Director, Product Marketing and Analytic Services
www.biz360.com
Responsible for new product definition (MRD/SRD), inbound and outbound collateral development, client reporting and analytics, field marketing programs, competitive and market intelligence, customer seminars/ webinars, media interviews/briefings, partner development and custom measurement programs.
PRODUCT CATEGORY RESPONSIBILITIES
+ Audience Impact Application (NewsFlow)
+ Next Generation Measurement Platform (Market360)
+ Influencer Measurement and Management Solution (Market360 Analyst)
+ Developed Professional Service Delivery Model (Biz360 Professional Services)
+ Packaged Solution Offerings (QuickStart, Industry Packs, Media Audit Program, Trend Monitoring)
+ Client engagement, measurement framework development, media/Blog monitoring and reporting
Zeno Group (Formerly PR21)
A division of Edelman Public Relations
2002-2003
General Manager, Competitive Insights Group
www.pr21.com
Responsible for all aspects of PR21 client media research services (media monitoring, analysis, reporting, strategic communications and complete competitive intelligence services). Pioneered an entirely new research practice at PR21 leveraging an advanced, second generation media tracking and analysis platform - Biz360 (San Mateo, CA). Cross-trained internal agency staff to position and sell new media research capabilities.
Developed all product and service collateral, briefed media contacts and handled all partner relations tasks (technology, contractual and sales execution). Designed and developed a content-rich web site promoting the new media intelligence capabilities of PR21 (MediaOptics by Competitive Insights). Managed a client business across Chicago, New York, San Francisco, Los Angeles and London.
Hyperion
2002
Consultant, Hyperion Worldwide Product Marketing
www.hyperion.com
Developed and launched a competitive intelligence practice within the company addressing the firm's move into the Corporate Performance Management Market. Created comprehensive competitive sales guides for Hyperion's use across global sales and marketing operations. Targeted competitors included Cognos, Business Objects, SAP, Oracle and Microsoft. Hyperion is now successfully deploying this methodology against additional competitors and markets. Handled all research, content development and competitive roll-out functions for Hyperion..
Oracle
Senior Director, Worldwide Marketing, 2000-2002
Director, Competitive Intelligence, 1993-2000
www.oracle.com
Research and Briefings: Provided daily competitive and market briefings to senior product and corporate marketing directors and VP-level product staff. Extended competitive briefings to Oracle?s global corporate marketing team across APAC and EMEA
Managed the development of strategic deliverables for worldwide database, applications and service related e-business campaigns and field programs, messaging, positioning, executive presentations, customer collateral, white papers and comprehensive sales support tools.
Spokesperson: Promoted to spokesperson for Oracle's product positioning within global competitive environments; appointed SWAT team leader on IBM, Microsoft, BEA, SAP, Siebel and PeopleSoft
Responsible for applications and platform competitive product marketing, competitive assessments, customer and market analysis, pricing and packaging, goto market planning, partner engagement, collateral kits, campaign calendar, beta customer identification, customer story and messaging for product introduction.
Management Experience: Recruited and managed 7 competitive and market intelligence analysts with global responsibility for strategic and in-deal tactical sales support. Directly impacted revenue in North America totaling $450 million license and accompany service revenue of $310 million. Responsible for all business planning and budget determination involving competitive, market and customer-related research projects. Direct budget responsibility for $2 million in competitive resource deployment and $2.7 million for syndicated industry content.
Ingres
1992 - 1993
A Division of Computer Associates
Manager, Product Marketing and Competitive Intelligence
www.ingres.com
Developed competitive programs and advanced the Ingres' competitive content and positioning platform in the object relational database area. Deployed a competitive market share advancement program across the company and provided training in the Americas and Europe. Promoted marketing manager for the Ingres Knowledge Management products, including all messaging and
program execution.
Sybase
1990 - 1992
Manager, Product Marketing
Analyst, Competitive Intelligence
www.sybase.com
Developed an ongoing competitive monitoring program for gathering detailed information on Sybase's primary competitors in the relational database market. Conducted further original research into competitive products and the
markets/customers targeted by Sybase marketing programs. Converted resulting research into product sales support and marketing collateral. Successfully grew Sybase marketshare from 1.5% to 17% of the Unix database market.
Developed and wrote Competitive Fact Sheets, Bulletins, Updates and monthly positioning alerts.
Apple Computer
1987 - 1990
Senior Analyst, Market Research, Apple USA
www.apple.com
Designed and developed primary and secondary market research studies for Apple market managers, channel alliances and product marketing teams. Managed large internal client base within Apple's Business Solutions Division, including complete research project management tasks (focus group, primary surveys and secondary information sources). Launched Apple Computer's first industry-specific market research programs in the finance, government and teleco markets.
Bank of America
1984 - 1987
Analyst, Market Intelligence Group
www.bofa.com
Developed and implemented marketing decision support application for analysis of survey data, monitoring market share and competitor movements, tracking internal product sales and management and analysis of all customer relationships. Pioneered the first marketing system that enabled database-driven cross selling and customer profiling within Bank of America. Working closely with Bank of America IT staff built real-time links between DSS marketing systems and production DB2 OLTP systems.
